Social Coupons -The Good and The Bad

Social coupons such as Groupon and Living Social are technology platforms that provide small business owners with an effective digital marketing lever. However, a common mistake by small business owners is the ineffective use of these tools. Social coupons are only effective when an after-sales strategy is used to ensure that the relationship with the … Continue reading Social Coupons -The Good and The Bad

Digital Strategies for Small Business

digital realm of marketing is upon us. If you are a small business owner and have not heard of digital marketing on websites such as Facebook or Google, then that makes you a unique business case.